Bhutanese Social Media Influencers
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A new generation of Bhutanese social media influencers is sharing Bhutanese culture, travel, food, and daily life with global audiences through YouTube, Instagram, and TikTok, helping reshape international perceptions of the country.
Overview
Bhutan has a growing community of social media content creators across YouTube, TikTok, Instagram, and Facebook, with approximately 55,878 Bhutanese TikTok influencers as of 2026.[1]
Notable Creators
- Pinda Rika Dorji ("Pinda Panda"): Esports personality and YouTuber from Thimphu with 746K Facebook followers, 174K Instagram, and 187K YouTube subscribers[2]
- Yeshi Lhendup: The first Bhutanese to receive a YouTube Silver Creator Award (100K subscribers); pioneer of Bhutanese music videos (MTVs); graduated from Sherubtse College[1]
- M-Studio Bhutan: The #1 YouTube channel in Bhutan by subscribers, and one of the first dedicated Bhutanese YouTube channels[3]
Challenges
While some creators have built substantial followings, Bhutan is not listed under YouTube monetisation countries, meaning residents cannot earn directly from videos through YouTube's Partner Programme.[3]
References
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